Bankwest campaign puts interest back into savings
Bankwest has launched a new Interesting Rates campaign celebrating Australians’ quirks while giving them the chance to win a great rate for their savings.
- 150 Interesting Rates competition winners will receive an 11.50% p.a. savings rate for four months on balances up to $250,000.99
- Bankwest research shows Australians are paying close attention to savings and value
- Bankwest launches new campaign as the digital bank targets growth in competitive market
The new campaign is led by characters with quirky interests in a playful competition to give 150 Australians who take out a Bankwest Easy Saver during the promotion period the chance to win a great 11.50% p.a. savings rate for four months on balances up to $250,000.99.
Eligible customers who don’t win the promotional rate can still access the award-winning Easy Saver’s competitive 5.75% p.a. variable introductory rate# for the first four months and 5.00% p.a. ongoing standard variable rate.#
Interesting Rates launches as Bankwest research shows Australians are paying close attention to both savings and value.
One in four survey respondents said building their savings was their biggest financial priority in the coming months, while more than four in five said they think more carefully about whether something is good value.
The campaign builds on Bankwest’s distinctive Just Enough Bank brand platform and aims to spark interest in the bank’s uncomplicated digital experiences as it targets national growth in a highly competitive market.
Comments attributable to Bankwest GM Customer Marketing and Communications Rachel Aikin:
“Whether it’s pugs, double denim or something completely different, we know Australians have all sorts of interesting habits or quirks. This campaign has some fun with that, while showing how a great savings experience can help Aussies save for whatever is important to them.
“Interesting Rates is deliberately bold. We want it to grab attention, get people talking and ultimately get them thinking about what an uncomplicated and genuinely useful savings experience could look like.
“For a lucky few there’s an epic promotional rate up for grabs, but at the heart of the campaign is Bankwest Easy Saver, with a competitive 5.75% introductory rate, and the flexibility and access customers want from a digital savings account.
“Ultimately, this is about showing Australians what Bankwest is here to do: deliver uncomplicated, genuinely useful digital banking experiences that help customers achieve their goals. It’s another way we’re bringing our ambition to be Australia’s favourite digital bank to life.”
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Things to consider
About the Bankwest Easy Saver
# Rates are variable and subject to change. Interest is calculated daily on your account balance and paid into your account on the first business day of the following month.
Consider the PDS available from Bankwest before deciding whether the product is right for you. Must link to an Easy Transaction account. Limit one account per customer. Fees and charges may apply and subject to change. Target Market Determinations are available.
About the competition
‘Bankwest ‘Interesting Rates’ Competition’ (Promotion) is conducted by Bankwest (Promoter) and runs from 9:30am (AWST) on 1 September 2026 to 6:00pm (AWST) on 30 November 2026 (Promotion Period) (see full Bankwest ‘Interesting Rates’ Competition Terms and Conditions PDF). Open to individuals who reside in WA, NSW, VIC or QLD, are 18 years or over, are eligible to open a Bankwest Easy Saver account and are not employees of the Promoter, involved in the Promotion or management of the Promoter or any other benefitting organisation. Entry through opening a Bankwest Easy Saver account via the Bankwest App and applying one of the following promotion codes in the ‘code’ box when opening the account: ‘DENIM’, ‘PUG’ or ‘PERMS’ during the Promotion Period. Max 1 entry and 1 prize per person. The first 150 eligible entries randomly drawn will each receive an interest rate of 11.50%p.a. for 4 months on balances up to $250,000.99 on their Bankwest Easy Saver account valued at up to $9,688.39. Total prize value: up to $1,445,382. Random electronic prize draws conducted at the offices of Trade Promotions and Lotteries Pty Ltd (ACN 601 297 330), Level 13, 477 Pitt St, Sydney NSW 2000. Eligible entrants will be placed into 1 of 3 draws based on their Bankwest Easy Saver account open date. For Bankwest Easy Saver accounts opened from 1 September 2026 to 30 September 2026, the draw will be at 11:00am (AWST) on 6 October 2026. For Bankwest Easy Saver accounts opened from 1 October 2026 to 31 October 2026, the draw will be at 11:00am (AWST) on 11 November 2026. For Bankwest Easy Saver accounts opened from 1 November 2026 to 30 November 2026, the draw will be at 11:00am (AWST) on 9 December 2026. Winners notified by email within 5 business days of the relevant draw and must have their Bankwest Easy Saver account open until then in order to be able to receive the prize. Each winner’s first initial, last name and postcode will be published on the Promoter’s website within 30 days of the relevant draw date. Prizes which cannot be delivered to a winner will be forfeited. Winners should consider seeking advice from the Australian Tax Office or their own taxation adviser or independent financial adviser if they are unsure of the tax implications that may arise from their prize. Entrants should review the applicable terms and conditions for their Bankwest Easy Saver account as they will apply to the prizes. Permit: NSW Authority No. TP/05238 (NTP/17797)
About the research
Bankwest Spend Lens survey conducted in July 2026 and completed by 1,005 Australians aged 18+ with results weighted to be nationally representative of the Australian adult population.
About Bankwest
Bankwest’s ambition is to be Australia's favourite digital bank, through uncomplicated and genuinely useful home lending, personal and everyday banking solutions for customers across the nation. We support customers in doing their banking in the ways that suit them, with innovative digital solutions, a 24/7 Customer Engagement Centre, and a passionate broker community. Bankwest is a division of Commonwealth Bank of Australia ABN 48 123 123 124 AFSL/Australian credit license 234945.