Ideas Lab

Since 2010, the Ideas Lab community has used customer feedback to help shape the future of the bank's products and services.

Be the first to see and hear about our products, features and services, and tell us how we can improve your experience.

We use a range of methods to engage the community

Online questionnaires

They're mobile and computer friendly.

Focus groups and workshops

Ideate with us in person.


They're done online and in-person.

Online forums

Discuss topics with the community.

All results collected from the community remain completely anonymous and are reported in aggregate form only.

Community benefits

Participate and win

Complete at least one study per month for an entry to win one of four $100 e-gift cards.

Stay tuned

Receive e-newsletters on what we're developing based on the findings from our community studies.

Guaranteed incentives

Have an opportunity to be invited to larger studies with guaranteed incentives.

Want to get in touch?

If you have any enquiries or feedback regarding Ideas Lab, please contact us at: