WA homeowners trade tradies for YouTube to combat cost-of-living

26 April 2023

Bankwest’s Home Truths research has revealed that Western Australian homeowners are turning to YouTube to combat cost-of-living challenges, leaning on tutorial videos and a DIY culture to save on the expense of tradies.

Bankwest’s Home Truths survey collected responses from more than 1700 Australians, with a focus on WA, to better understand the needs, preferences, and attitudes of the homebuyers of today and tomorrow.

The research showed that more than four-in-five (86%) Western Australians were willing to undertake home maintenance and repair jobs themselves, rather than call in a tradie, as a result of YouTube instructional videos.

Millennials and Gen Z – the current and next generation of homebuyers – respondents led the DIY revolution, with 90 per cent influenced by YouTube in taking on their own repairs and maintenance.

A fifth (21%) of Western Australians said they had increased the amount of DIY they were doing, with two-in-five (39%) doing so for financial reasons, and a third (34%) saying it was specifically to save on the cost of tradies.

Half (50%) of Western Australians said they rarely or never sought skilled services, compared with 43 per cent of eastern states residents.

Most Western Australians (39%) limited their DIY to less complicated, but more time-consuming works, such as painting, but a fifth (22%) of Millennials and Gen Z were willing to take on complicated works, such as flooring.

The state’s men (17%) were almost twice as willing as women (9%) to take on more complicated works, but women led the cost-cutting charge, with 48 per cent taking on DIY to save money, compared to 28 per cent of men.

Bankwest General Manager Homebuying Peter Bouhlas said: “Western Australians over the past three years have shown how adaptive they can be to the world around them, and these results reflect that.

“Western Australian homeowners are experiencing a challenging financial environment as cost-of-living and inflationary pressures mount, and I have no doubt many households are searching for ways to stretch their budget.

“We’re also in a property market experiencing skills and supply shortages, which could also be a driver in homeowners electing to do their own works instead of waiting for tradespeople to become available.

“Services such as YouTube are filled with instructional videos on everything from minor works to large scale renovations, such as tiling and landscaping, so it’s not a surprise homeowners are tuning in to do it themselves.

“These cost savings can be quite significant and convenient time-wise for households in the current environment, but it is also important that people understand their limitations and don’t attempt work that could put them at risk."

Generation age brackets
 

  Gen Z Millennial Gen X Baby boomer
Age
14-25
26-41
42-57
58-76
 
Gen Z
Millennial
Gen X
Baby boomer
Age
14-25
26-41
42-57
58-76

What influence have YouTube (or similar) DIY tutorial videos had upon your willingness to take on home maintenance and repairs yourself, rather than calling in a tradesperson?

  WA (%) Men (%) Women (%) Gen Z (%) Millennials (%) Gen X (%) Baby Boomers (%)
No influence at all
14
13
16
10
10
12
21
Net: influential
86
87
84
90
90
88
79
Net: very/extremely influential
24
26
23
24
35
25
14
 
WA (%)
Men (%)
Women (%)
Gen Z (%)
Millennials (%)
Gen X (%)
Baby Boomers (%)
No influence at all
14
13
16
10
10
12
21
Net: influential
86
87
84
90
90
88
79
Net: very/extremely influential
24
26
23
24
35
25
14

Over the past year, would you say the amount of DIY work you’ve done around your home is ...

  WA (%) Men (%) Women (%) Gen Z (%) Millennials (%) Gen X (%) Baby Boomers (%)
Same amount as before
57
59
53
40
56
57
60
Net: less than before
23
24
21
21
20
18
29
Net: more than before
21
17
25
39
24
25
11
 
WA (%)
Men (%)
Women (%)
Gen Z (%)
Millennials (%)
Gen X (%)
Baby Boomers (%)
Same amount as before
57
59
53
40
56
57
60
Net: less than before
23
24
21
21
20
18
29
Net: more than before
21
17
25
39
24
25
11

Why are you doing more DIY work than before?

  WA (%) Men (%) Women (%)
Net: financial reasons
39
28
48
- To save money/ cheaper than tradespeople
34
28
39
Net: time/convenience reasons
16
18
14
Net: practical reasons
25
31
20
Net: Covid-19 reasons
9
10
8
Net: emotional/ psychological reasons
18
23
14
Net: other
5
6
5
 
WA (%)
Men (%)
Women (%)
Net: financial reasons
39
28
48
- To save money/ cheaper than tradespeople
34
28
39
Net: time/convenience reasons
16
18
14
Net: practical reasons
25
31
20
Net: Covid-19 reasons
9
10
8
Net: emotional/ psychological reasons
18
23
14
Net: other
5
6
5

How often do you call in a tradie for maintenance and repair jobs around your home?

  WA (%) Net: Eastern States
Never
5
7
Rarely
45
36
Sometimes
42
43
Often
8
12
Always
1
2
Net: Often/Always
9
14
 
WA (%)
Net: Eastern States
Never
5
7
Rarely
45
36
Sometimes
42
43
Often
8
12
Always
1
2
Net: Often/Always
9
14

What is your limit of DIY works you would be willing to undertake yourself?

  WA (%) Men (%) Women (%) Gen Z (%) Millennials (%) Gen X (%) Baby Boomers (%)
Minor works (hanging wall fixtures, minor furniture repairs)
22
23
22
23
22
20
22
Less complicated, but more time-consuming works (painting or wallpapering)
39
37
40
45
44
37
38
More complicated works (installing flooring or skirting, paving)
13
17
9
22
22
10
11
Large-scale renovation works (tiling, landscaping, full-room makeovers)
9
11
7
7
5
10
14
I’m not confident with any DIY job
17
12
22
4
7
23
16
 
WA (%)
Men (%)
Women (%)
Gen Z (%)
Millennials (%)
Gen X (%)
Baby Boomers (%)
Minor works (hanging wall fixtures, minor furniture repairs)
22
23
22
23
22
20
22
Less complicated, but more time-consuming works (painting or wallpapering)
39
37
40
45
44
37
38
More complicated works (installing flooring or skirting, paving)
13
17
9
22
22
10
11
Large-scale renovation works (tiling, landscaping, full-room makeovers)
9
11
7
7
5
10
14
I’m not confident with any DIY job
17
12
22
4
7
23
16

About Bankwest
Bankwest’s vision is to be a simple, easy bank for the Australian homeowner of today and tomorrow, and our purpose is to build a brighter future for all. Bankwest provides personal and everyday banking solutions for customers across Australia. We support customers in doing their banking in the ways that suit them, with innovative digital solutions, an Australia-based 24/7 Contact Centre, a passionate broker community, and our WA branch network. Bankwest is a division of Commonwealth Bank of Australia ABN 48 123 123 124 AFSL/Australian credit license 234945.

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