Sports clubs the bolters on road to recovery

6 July 2020

Community sports clubs across the state are roaring back to life, with Bankwest’s latest Spend Trends data showing business sectors continuing to emerge from the depths of the pandemic.

Bankwest’s Spend Trends series analyses recent merchant turnover (24-30 Jun) against a pre-COVID period (22-28 Feb), to show how the WA community adapts to the COVID-19 impact.

The report showed ‘Sports and club memberships’, made of community sports bodies, rocketing from outside the top recovery sectors in the previous analysis, to sit second in the latest results.

The sector's turnover plunged by 73 per cent at its lowest point (1-7 April) during the COVID-19 period, but it rebounded to end the financial year trading 50 per cent above pre-pandemic levels.

The bounce back is likely linked to the WA Government’s Phase 3 easing of restrictions on 6 June, which permitted licenced venues to re-open and full-contact sport and training to recommence.

‘Shoe stores’ remained the top recovering sector, strengthening to trade at 74 per cent compared to pre-COVID levels, having almost flatlined (-91%) at the peak of the pandemic.

‘Health and beauty spas’ continued to benefit from being permitted to resume full-services, with turnover 34 per cent above pre-pandemic levels, but recovering from a 92 per cent drop in trade.

Bankwest Chief Customer Officer Paul Vivian said: “It’s a relief to see so many businesses and community sectors responding quickly and positively to changes made by the State Government.

“I’m sure there were a few parents who were enjoying the sleep-in on weekends with no junior sport, but its return – and community sport in general – is also a welcome sign of normality.

“Sport is a part of the fabric of Australian society and its return will undoubtedly be a boost for the spirits of many, bringing with it all the health and wellbeing benefits we need at this time.

“However, while we continue to see positive trends, we must remember these businesses were on their knees and others are still suffering, so hopefully this momentum keeps building.”

Road to recovery

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Top 5 merchants by % growth (24-30 Jun against pre-Coronavirus 22-28 Feb) *
Rank Sector Change % to COVID drop
(22-28 Feb v 1-7 Apr)

Change % against pre-COVID
(22-28 Feb v 24-30 Jun)

 
1 Shoe stores
-91 74
2 Sports and club memberships
-73 50
3 Health and beauty spas
-92 34
4 Candy, nut and confectionary stores
-69 26
5 Trailer parks and camping grounds
-64 23
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* NB: Excludes sectors that experienced less than 50% drop in turnover from pre-COVID to the point of lowest turnover (1-7 April)

Overall Covid-19 impact

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Top 3 merchants by % growth (24-30 Jun against pre-Coronavirus 22-28 Feb)
Rank Sector % Growth
1 Automotive tyre stores 92
2 Furniture stores 83
3 Shoe stores 74
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Top 3 merchants by % decline (24-30 Jun against pre-Coronavirus 22-28 Feb)
Rank Sector % Decline
1 Miscellaneous recreation services (sports stadiums, gyms, mini golf)
93
2 Travel agencies and tour operators
78
3 Educational services (tertiary education, registered training orgs)
57
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