- Celebrate your clients’ milestones and achievements to build loyalty
- Go above and beyond to give your customers something to talk about
- Listen to your customers, ask questions and build commonality.
Don’t expect your customers to be advocates for you, if you’re not an advocate for them. That’s the key message from marketing consultant, Amanda Stevens, at a recent Bankwest Connect Event.
Speaking to a group of more than 200 business owners, Ms Stevens said one of the simplest ways to turn customers into advocates was by recognising their achievements.
This could be as simple as sending clients a hand-written letter or small gift celebrating their milestones, such as an anniversary, securing a large contract or moving offices.
“Milestone marketing – this is something that can transform your business and lock down loyalty,” she said.
“Find a milestone and recognise it, and watch what happens with your dormant referrals. They will come to the surface and you will get more referral business.”
Turning Customers into Advocates with Amanda Stevens - Connect Event Highlights