Teresa recommends planning content two weeks ahead of time. And after you post? ‘Monitor, learn and optimise based on performance’.
When planning your content, she suggests picking key pillars or themes – decide what you’re going to post about (like products, facts or industry news). This way, you’ve got a starting point when creating your posts. But, she says, be open to spontaneous inspiration.
Then, think about how you can repurpose content. If you write a blog post, you could post it as an article on LinkedIn, share it in a Facebook group or turn it into a podcast. If you create a video, you might post it on Instagram and direct people to LinkedIn to see the full clip.