John McEnroe - serious about making banking easier
27 January 2015
Tennis legend John McEnroe has entertained fans the world over with his on-court talent, antics and heated temper - memories which will be revived as he stars in a new national marketing campaign for Bankwest.
The sporting icon’s short fuse – as well as his trademark catchphrase: “you cannot be serious!” – is central to the campaign including four TV advertisements showcasing how Bankwest is making banking easier for customers.
Filmed last month, the campaign was launched across the country on free-to-air and pay television on Sunday (25 January, 2015).
McEnroe takes the role of a difficult customer interacting with the friendly and helpful Bankwest colleague, Katie, played by WA actress Elizabeth Blackmore.
“How could I resist endorsing a bank that is removing frustration," McEnroe said.
“I am fortunate to be able to pick and choose what I want to do and who I want to be associated with. The Bankwest association makes sense to me because I believe in better service and making things easier for the customer."
“I reviewed a lot of ideas presented to me by Bankwest and its ad agency - those guys sure have a lot of energy - they accepted my input and suggestions and I think the ads turned out pretty well."
Bankwest Customer Communications and Brand General Manager, Paul Vivian said the tennis icon was the perfect fit in getting Bankwest’s message across.
“John McEnroe is notorious for his tantrums and argumentative personality which emerged when he was the world’s number one tennis player," Mr Vivian said.
“John was great fun to work with and really lived the part. Yes, a few tennis racquets are thrown around and ‘you cannot be serious’ is in the script!"
“If we can make banking simpler for John McEnroe, we should be able to do so for any customer."
The new campaign follows last year’s segments featuring international actor and comedian, John Cleese.
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