Happily supporting the Leukaemia Foundation

WA4Ever

24 September 2012

Bankwest and its colleagues have been happily volunteering their time, talent and technology for the Leukaemia Foundation and the touching "Light the Night" event again in 2012.

For the second year, the call centre colleagues in Bankwest's Retail Collections team have been utilising their dialler and SMS technology in partnership with Adeptra to contact past participants on behalf of the Leukaemia Foundation to let them know details of this year's Light the Night and how they can get involved. This contact via a call or text has been successful in impacting registrations for both Light the Night and also World's Greatest Shave, with the Foundation seeing spikes in registrations on the days that the calls and texts are made.

The impact is also felt on a more personal level in the team, with the relationship between the team and the Foundation growing. Steve Edwards, Head of Retail Collections reflects "We really enjoy and value our relationship with the Leukaemia Foundation. The Foundation is extremely generous with their praise and feedback, and makes us realise how fortunate we are to have to have the scale and technology available to make a big difference to their events."

About Light the Night

Light the Night is an inspiring twilight walk where family and friends shine lanterns of hope to help cure leukaemia, lymphoma and myeloma. The walk in Perth takes place on September 26th at the new location of the Perth Cultural Centre, but there are many walks all across WA. To attend a walk or support the Leukaemia Foundation, please see www.lightthenight.org.au for further information.

Happily supporting the Leukaemia Foundation

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